The deal was approved despite anti-trust concerns raised by competitors Microsoft and AT&T. On April 13, 2007, Google reached an agreement to acquire DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. In October 2006, Google announced that it had acquired the video-sharing site YouTube for $1.65 billion in Google stock, and the deal was finalized on November 13, 2006. CEO Larry Page has explained that potential acquisition candidates must pass a sort of "toothbrush test": Are their products potentially useful once or twice a day, and do they improve your life? įollowing the acquisition of Israel-based startup Waze in June 2013, Google submitted a 10-Q filing with the Securities Exchange Commission (SEC) that revealed that the corporation spent $1.3 billion on acquisitions during the first half of 2013, with $966 million of that total going to Waze. Other acquisitions include web application company JotSpot, which became Google Sites Voice over IP company GrandCentral, which became Google Voice and video hosting service company Next New Networks, which became YouTube Next Lab and Audience Development Group. Similarly, Google acquired Dodgeball, a social networking service company, and eventually replaced it with Google Latitude. For example, Google's first acquisition was the Usenet company Deja News, and its services became Google Groups. Many Google products originated as services provided by companies that Google has since acquired. To date, Alphabet has divested itself of four business units: Frommers, which was sold back to Arthur Frommer in April 2012 SketchUp, which was sold to Trimble in April 2012, Boston Dynamics in early 2016 and Google Radio Automation, which was sold to WideOrbit in 2009. Most of the firms acquired by Google are based in the United States, and, in turn, most of these are based in or around the San Francisco Bay Area. Timeline of Google products, services, and acquisitionsĪs of December 2016, Alphabet has acquired over 200 companies, with its largest acquisition being the purchase of Motorola Mobility, a mobile device manufacturing company, for $12.5 billion.
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